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Keep Calm and Update: Everything you need to know about iOS 7

ios-7-retina-wallpaper

It’s finally here: Apple’s iOS 7 is now available to download. iOS is the mobile operating system that powers Apple’s line of iPhone, iPad, and iPod touch devices, and version 7 represents the biggest update to iOS since it launched alongside the original iPhone back in 2007. iOS 7 focuses mainly on redesigning the operating system, applying a new coat of paint to all of the icons and apps, while also packing in a few new features.

Many people are hesitant to update to iOS 7, and that is completely understandable. iOS 7 completely changes the way your iPhone or iPad looks, and even tech nerds such as myself agree that the design is extremely polarizing – it is good in some places, bad in others, and you either love it or you hate it. However, it is important to realize that while iOS 7 introduces a completely new look, everything is still in the same place, and very little has changed in terms of how you use iOS.

Let’s take a look at iOS 7 and compare it directly to iOS 6. Continue reading

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Round Two: Apple’s October Event

Right after announcing two iPhones during yesterday’s September event, Apple is gearing up for another major event in late October, according to our sources. Apple is preparing to unveil a full slate of updated devices on October 22, right before the holiday rush begins.

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Thinking About iPhone Pricing

Ben Thompson, Stratechery

The fact the 5C needs to be sold in both subsidized and unsubsidized markets makes the pricing tricky; in subsidized markets, Apple is currently receiving a subsidy of around $450 on the iPhone 5. It wouldn’t make sense to unilaterally lower that – after all, it’s not like the carriers are going to lower iPhone service bills. This sets a floor of $450 for the unsubsidized 5C ($0 with contract). This also lets Apple dump the 4S, with its 3.5″ screen, 30-pin connector, and lack of LTE.

A nice analysis of Apple’s iPhone strategy thus far, and logical predictions for pricing of their forthcoming “low cost” iPhone 5C. I agree with Thompson that the 5C will ring in higher than predicted by most media outlets – somewhere around $450 unsubsidized. Anything lower would take too big a chunk out of Apple’s margins. Even at $450 off contract, the 5C will be cheaper than most unsubsidized smartphones, plus it allows Apple to sell a cheaper subsidized device at $99 or $0 on contract – an attractive option for Western consumers accustomed to the carrier subsidy model.

Tomorrow will be interesting.

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Notions: The Digital Watch 2.0

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Seiko 06LC (left) and Samsung Galaxy Gear (right)

Notions is a weekly column that delves into what did, what should, what could, or what needs to happen in the world of technology and pop culture.

In 1973, Seiko released the first watch with a six-digit LCD, the 06LC (pictured above), jump-starting the era of digital watches. The first digital electronic watch was the Hamilton Pulsar P1,  developed in 1972, but it was too expensive at $2,100, and much too power-hungry to be anything more than a harbinger. The 1980s were the golden years for digital watches, and watchmakers attempts to differentiate themselves from one another resulted in watches with seemingly outlandish features. Casio popularized the calculator watch in 1980 with the C-80; Seiko created a digital watch with a blue and gray LCD that came with an external TV tuner in 1982; the same year, a Casio digital watch came with a thermometer; in 1987 Citizen built a watch that reacted to your voice. While not experiencing the same success as in previous decades, the digital watch market finds itself in a reasonable position, still quite popular in the lower-end watch market.

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So where’s the 5-inch iPhone?

Rene Ritchie, iMore

When people said they wanted a netbook, Apple understood they wanted lighter and smaller, and gave them the MacBook Air, and cheaper, and gave them the iPad. When people said they wanted multitasking on iOS, Apple understood they wanted to play Pandora while surfing the web or answer Skype calls while checking their email, and gave them specific API for just that. When people say they want bigger iPhones so its easier to read and they can see more content, Apple might, for example, give them iOS 7 Text Kit and deference and call it a day.

People tend to describe the solutions they think they need rather than the problems they’re experiencing, yet many companies respond to the former rather than doing the much harder job of figuring out the latter. Not Apple. Apple figures the hell out of that type of stuff.

Well put, Mr. Ritchie! One of my favourite Steve Jobs quotes is, “people don’t know what they want until you show it to them”, which is a philosophy to live by at Apple. Rather than going for the most obvious solution, Apple aims to find different and often times better ways of fixing a problem. They took their first stab at addressing the “more content” problem with the taller 4-inch Retina display last year. iOS 7 takes that one step further by introducing shrinking and disappearing nav bars and UI elements, allowing even more of the chrome to get out of the way of the content. Just imagine how great the larger screened iPhone will be when it finally does appear, coupled with a comfortable 16:9 aspect ratio and the space-savvy iOS 7 UI.

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Apple Will Refresh The iPhone 5 With Colorful Plastic

The world’s biggest technology company has another trick up its sleeve. Making a slight shift from its one iPhone per year schedule, Apple will unveil two iPhones this year. According to our source, along with its customary brand new iPhone, Apple will refresh the iPhone 5, adding a colorful touch. The refreshed iPhone 5 and the new iPhone will be announced at a September 18 event, a date previously reported by CE: The MagazineUpdate: First reported by AllThingsD, multiple sources have indicated the event date is September 10.

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Apple’s Fall Schedule [Updated]

Update: First reported by AllThingsD, multiple sources have indicated the event date is September 10.

Apple will hold a press conference to announce the newest version of its iPhone on September 18, according to my sources. The next iteration of the iPhone will be released on September 27. Prior to the release of the new iPhone, iOS 7 will be released to the public on September 25, my sources stated.

Apple is planning another event, according to my sources, that will follow the September iPhone event, similar to Apple’s format from last year. A new version of the iPad and iPad mini, along with updates to the Macbook Pro line are scheduled to be announced.

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