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iOS SVP Scott Forstall and Retail Head John Browitt out at Apple, Employees are ‘Pleased’ With Browitt’s Departure

iOS VP Scott Forstall and retail head John Browitt are leaving Apple at the end of the year. Forstall leaving isn’t too unexpected — there have been rumors of Forstall clashing with other members of Apple senior leadership.

According to my sources, Apple employees are ‘pleased’ with the news that John Browitt is leaving, stating that ‘the changes he implemented in retail have not been the best choices.’

Eddy Cue has been tasked with bringing Siri — which is still in beta — and Apple Maps up to par with the rest of Apple’s services. Cue has been running iTunes, the App Store, iBookstore, and iCloud with great success.

Craig Federighi will run both OS X and iOS, bringing Apple’s two operating systems closer together, and Bob Mansfield will stay on as head of ‘Technologies,’ which “combines all of Apple’s wireless teams across the company in one organization.” Mansfield’s group includes Apple’s semiconducter teams, who, according to Apple, “have ambitious plans for the future.”

The best news in this whole situation is the promotion of Jony Ive taking over leadership of Human Interface for the entire company. He is the backbone of the Industrial Design that Apple has employed over the past few years, and his touch on the interface level will only increase the quality of all the interfaces Apple customers see on a daily basis.

Press Release:

CUPERTINO, Calif.—(BUSINESS WIRE)—Apple® today announced executive management changes that will encourage even more collaboration between the Company’s world-class hardware, software and services teams. As part of these changes, Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi will add more responsibilities to their roles. Apple also announced that Scott Forstall will be leaving Apple next year and will serve as an advisor to CEO Tim Cook in the interim.

“We are in one of the most prolific periods of innovation and new products in Apple’s history,” said Tim Cook, Apple’s CEO. “The amazing products that we’ve introduced in September and October, iPhone 5, iOS 6, iPad mini, iPad, iMac, MacBook Pro, iPod touch, iPod nano and many of our applications, could only have been created at Apple and are the direct result of our relentless focus on tightly integrating world-class hardware, software and services.”

Jony Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade.

Eddy Cue will take on the additional responsibility of Siri® and Maps, placing all of our online services in one group. This organization has overseen major successes such as the iTunes Store®, the App Store℠, the iBookstore℠ and iCloud®. This group has an excellent track record of building and strengthening Apple’s online services to meet and exceed the high expectations of our customers.

Craig Federighi will lead both iOS and OS X®. Apple has the most advanced mobile and desktop operating systems, and this move brings together the OS teams to make it even easier to deliver the best technology and user experience innovations to both platforms.

Bob Mansfield will lead a new group, Technologies, which combines all of Apple’s wireless teams across the company in one organization, fostering innovation in this area at an even higher level. This organization will also include the semiconductor teams, who have ambitious plans for the future.

Additionally, John Browett is leaving Apple. A search for a new head of Retail is underway and in the interim, the Retail team will report directly to Tim Cook. Apple’s Retail organization has an incredibly strong network of leaders at the store and regional level who will continue the excellent work that has been done over the past decade to revolutionize retailing with unique, innovative services for customers.


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