PBS Off Book takes a look into the artform that keeps us entertained on the web, the wonderful world of viral videos. The new advertainment is creating an opportunity for 2-5 minute videos to make an impact in the online community then spread worldwide very quickly. What counts as viral may not just be popularity but the willingness to share it with other people.
“Viral Video” is the signature phenomenon of internet media. Something akin to pop songs, these videos with irresistible hooks have saturated video culture online and have now evolved into a multitude of sophisticated forms. Whether rooted in comedy, spectacle, schadenfreude, cuteness, politics, performance, or deep meaning, the idea of viral videos, and the huge audiences they generate, have forever changed the values and potential impact of video online.
About PBS Off Book: Off Book is a web-original series from PBS that explores cutting edge art, the artists that make it and the people that share it online. New episodes every other Thursday.