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Apple Announces Updated AppleTV, 1080p Video for $99

Apple just announced an upgraded version of their AppleTV set-top box at the “New iPad” Event in San Francisco.

The new AppleTV now supports full 1080p video playback – the previous model was limited to just 720p. Physically the new AppleTV looks just like its predecessor, but features a brand-new UI that looks more like iOS. Apple also announced that iTunes in the Cloud now supports Movies, in addition to TV Shows and Music, so AppleTV owners can stream all of their content from iCloud on their big screen TV.

The 3rd generation AppleTV will be available on March 16th for $99, and pre-orders begin today.